三星連續 14 年引領數字標牌市場

　　's role as a digital art platform is exemplified by its collaboration with contemporary artists

　　電子(zi)是(shi)技術的(de)(de)(de)先驅(qu)，慶祝其作為市場(chang)領導者的(de)(de)(de)第 14 個(ge)年(nian)頭，保持其在(zai)創新前沿的(de)(de)(de)地位，并徹(che)底(di)改變了數字標牌在(zai)各個(ge)領域(yu)的(de)(de)(de)作用。根(gen)據(ju) Fortune Business Insight 的(de)(de)(de)數據(ju)，到 2026 年(nian)，數字標牌市場(chang)預計將超過 350 億美元，三星一直在(zai)擴大這個(ge)充滿活力(li)的(de)(de)(de)行(xing)業的(de)(de)(de)邊界。

　　在過(guo)去(qu)的(de)(de)十年中(zhong)，數(shu)字(zi)標牌已經從單純的(de)(de)廣(guang)告展示發展成為一個(ge)強大的(de)(de)個(ge)性(xing)化(hua)信息(xi)、教育、體(ti)育、藝術等平臺。三星(xing)的(de)(de)智能標牌在這一轉型中(zhong)發揮了關鍵作(zuo)用，提供(gong)了超越白板(ban)和投影儀等傳統(tong)技(ji)術的(de)(de)靈(ling)活性(xing)和多(duo)功(gong)能性(xing)。

　　2023 年，三星(xing)繼續在各(ge)個(ge)領域推進沉浸感，為采用其技術的組織創(chuang)造(zao)了全面的體驗。從梵蒂岡城的圣彼得廣(guang)場等歷史(shi)古(gu)跡到迪拜的亞特蘭蒂斯皇家酒店等超豪華(hua)度(du)假村(cun)，三星(xing)的高(gao)精度(du) LED 和音(yin)頻(pin)解(jie)決方(fang)案增強了活動效果，并創(chuang)造(zao)了令人(ren)驚(jing)嘆的環境。

　　一個值得注意的(de)(de)例子是(shi)與士(shi)大(da)(da)學(xue)圣(sheng)大(da)(da)衛三(san)一分校的(de)(de)合作，三(san)星的(de)(de)沉浸(jin)式房間配備了(le) 18 米的(de)(de) LED ，重(zhong)新(xin)定義(yi)了(le)學(xue)習(xi)體驗(yan)。該大(da)(da)學(xue)的(de)(de)沉浸(jin)式空間被公認為(wei) 2023 年(nian) AV 獎的(de)(de)“年(nian)度教(jiao)育項(xiang)目”決(jue)賽(sai)入圍者，展示了(le)三(san)星致力于通過數字標(biao)牌(pai)突破教(jiao)育界限的(de)(de)承諾。

　　三星對教育(yu)的(de)影響還(huan)延伸(shen)到德克(ke)薩(sa)斯州達拉斯的(de) Hogg 新(xin)技術中心(xin)，那里的(de) Flip Pro 交(jiao)互(hu)式顯示(shi)器促進了交(jiao)互(hu)式學習和(he)協作(zuo)，在 2023 年 EdTech 突破獎(jiang)中，三星被公(gong)認為教育(yu)市場最(zui)佳整體 IT 解(jie)決方案提供(gong)商。

　　The Wall for Virtual Production 是三星(xing)產品陣容的新成員，展(zhan)示了該公司對支持(chi)電視、電影和創意產業創造力(li)的承諾。它(ta)允許創意人(ren)員使用超大的LED墻，通過實(shi)時(shi)視覺(jue)效果(guo)技術(shu)創建虛(xu)擬內容，從而減少制(zhi)作時(shi)間和成本(ben)。

　　三星(xing)作為數(shu)字藝(yi)術(shu)平(ping)臺(tai)的(de)角(jiao)色體現(xian)在它與已故(gu)樸瑞(rui)博(bo)和(he)荷蘭裔(yi)美國視聽藝(yi)術(shu)家(jia) 0010×0010 等(deng)當代藝(yi)術(shu)家(jia)的(de)合(he)作中(zhong)。在紐約洛克菲勒中(zhong)心和(he)泰(tai)國曼谷(gu)等(deng)地舉辦的(de)展(zhan)覽展(zhan)示(shi)了三星(xing)的(de)技術(shu)如何將藝(yi)術(shu)帶(dai)入生活，重新定義現(xian)代藝(yi)術(shu)的(de)邊界(jie)(jie)，并探索(suo)數(shu)字世界(jie)(jie)和(he)物理世界(jie)(jie)的(de)融合(he)。

　　Samsung Electronics, a pioneer in digital signage technology, celebrates its 14th year as the market leader, maintaining its position at the forefront of innovation and revolutionizing the role of digital signage in various sectors. As the digital signage market is projected to exceed $35 billion by 2026 according to Fortune Business Insight, Samsung has consistently expanded the boundaries of this dynamic industry.

　　Over the past decade, digital signage has evolved from being a mere advertising display to a powerful platform for personalized information, education, sports, art, and more. Samsung’s Smart Signages have played a pivotal role in this transformation, offering flexibility and versatility that goes beyond traditional technology like whiteboards and projectors.

　　In 2023, Samsung continued to advance immersion across various fields, creating a total experience for organizations that adopt its technology. From historic monuments like St. Peter’s Square in Vatican City to ultra-luxury resorts such as Atlantis the Royal in Dubai, Samsung’s high-precision LED displays and audio solutions have enhanced events and created awe-inspiring environments.

　　One notable example is the collaboration with the University of Wales Trinity Saint David, where Samsung’s immersive room equipped with 18 meters of LED screens redefines the learning experience. Recognized as an “Education Project of the Year” Finalist at the AV Awards 2023, the University’s immersive space showcases Samsung’s commitment to pushing the boundaries of education through digital signage.

　　Samsung’s impact on education also extends to the Hogg New Tech Center in Dallas, Texas, where the Flip Pro interactive display facilitates interactive learning and collaboration, earning Samsung recognition as the Best Overall IT Solution Provider for the Education Market at the 2023 EdTech Breakthrough Awards.

　　The Wall for Virtual Production, a new addition to Samsung’s product lineup, demonstrates the company’s commitment to supporting creativity in the TV, film, and creative industries. It allows creatives to use ultra-large LED walls to create virtual content with real-time visual effects technology, reducing production time and costs.

　　Samsung’s role as a digital art platform is exemplified by its collaboration with contemporary artists like the late Park Seo-Bo and Dutch-American audiovisual artist 0010×0010. Exhibitions in locations such as New York’s Rockefeller Center and Bangkok, Thailand, showcase how Samsung’s technology brings art to life, redefining the boundaries of modern art and exploring the convergence of the digital and physical worlds.